Midnight Ride Collective & Choice Hotels Collaborate for Inaugural Member Offering

BOSTON- The Midnight Ride Collective is excited to announce a new, collaborative, membership benefit with Choice Hotels. This is the first time a NIL collective and an international hotel brand will collaborate to deliver unprecedented value to members of the collective and the University of Massachusetts community as a whole.

It should come as no surprise that a NIL collective that calls the Commonwealth of Massachusetts home will break new ground in the Name, Image, and Likeness space by becoming the first in the nation to deliver unique member benefits in the area of lodging accommodations with a major, international hotel chain.

“Tim and I cannot be more delighted to offer our membership a discounted booking rate at all participating Choice Hotel locations. We are grateful for everything Mark Shalala (UMass Football Captain ‘96) and Cindy O’Connor continue to do to ensure a first-class experience,” said MRC Co-Founder/Executive Director Corey Schneider. “Whether it’s watching the Minutemen in Amherst or on the road, business travel, or simply a weekend away, Midnight Ride Collective members have a unique opportunity to not only use a discounted booking rate as is but increase the discount as well.”

“The Midnight Ride Collective couldn’t be more excited to partner with a brand like Choice Hotels International. To ignite an opportunity that is the first of its kind in the NIL space is truly impactful for the UMass faithful. The engagement and excitement from the Choice leadership to partner with us were not only welcomed but indicative of how important this relationship will be for the years to come. We are excited to bring benefits such as this one to our great Midnight Ride Collective members. Without the guidance and support of Mark Shalala (UMass Captain ‘96), there wouldn’t have been such an amazing opportunity to get this completed. We are grateful for Mark’s partnership and support of the Midnight Ride Collective.”

“Graduating from the University of Massachusetts and playing football for the Minutemen has had a profound impact on my life and career.  I’m thrilled to work with Tim and Corey to give back to the Umass community through the collective.  It’s extremely gratifying to deliver this exciting program with Choice Hotels that not only directly supports the UMass football program but provides a broadly available benefit to be enjoyed by the entire University of Massachusetts community and its passionate fan base”  


Become a monthly member of the Midnight Ride Collective and select ‘CHOICE’ in the Referral Code at checkout. From there, the Midnight Ride team will provide a link. *This preferred rate will increase as more people use it for booking*


The Midnight Ride Collective creates both opportunities and content for University of Massachusetts Football Athletes through the power of NIL (Name, Image, and Likeness). Founded by Corey Schneider (‘13) and Tim McDermond (‘03) as an independent LLC, the Midnight Ride Collective continues to establish itself as the hardest-working collective throughout all of college football.

For more information on the Midnight Ride Collective, visit www.midnightridenil.com or on social media at @MidnightRideNIL. For other inquiries, please reach out to info@midnightridenil.com.



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